 Brands are intellectual property and constitute a significant part of corporate value. Indicating origin and certifying quality, they serve to establish, expand and maintain market standing. However, successful developments and new ideas soon find imitators and brand and product piracy is on the increase. As an organiser of events presenting innovations and new trends, Messe Frankfurt Exhibition GmbH has, just like exhibitors, a substantial interest in ensuring that legal action is taken against any brand and product piracy occurring in connection with an exhibition. In the following we are supplying you with information on the measures that you need to take to ensure that you can act against brand and product piracy in due time. |
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